What is a marketing audit, and what does a business leader learn from it?
A plain-language guide to the purpose, process and outcome of a marketing audit, and when a B2B company should start with one.
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Practical knowledge for better marketing decisions.
Plain-language guides for B2B leaders about generating enquiries, improving websites, measuring results and choosing what to fix first.
01Find the cause→02Choose the right measure→03Set priorities
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9 guides
Why does your website generate too few enquiries? 12 possible causes
Twelve common causes and a simple diagnostic method for finding why a B2B website produces too few qualified enquiries.
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12 signs you need a marketing audit, not more advertising
Twelve management symptoms suggesting that the complete marketing and customer-acquisition system needs review before another campaign.
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Website traffic but no enquiries – where are prospects dropping out?
A five-step method for finding where B2B website visitors are lost between arrival and making contact.
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How can you tell which marketing channel generates real revenue?
A simple B2B measurement system connecting marketing source, enquiry, proposal and won revenue.
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B2B website checklist: 25 questions worth reviewing
Twenty-five practical questions for reviewing a B2B website’s clarity, trust, enquiry journey and measurement.
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Is your offer clear? The five-second test
A simple, repeatable test for checking whether a new visitor quickly understands the core of a B2B offer.
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Marketing audit, marketing strategy or campaign plan – which do you need?
A plain-language comparison of the business questions answered by a marketing audit, strategy and campaign plan.
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How does a marketing audit become an executable 90-day plan?
A practical method for turning audit findings into three executable phases with owners and measurement points.
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What should you fix first in marketing? The impact–effort matrix
A simple prioritisation method ranking marketing improvements by business impact, confidence, effort and dependencies.
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The marketing audit connects problems across your website, offer, channels, follow-up and measurement, then puts improvements in the right order.